6 reasons why you should opt for a digital marketing career
From an organization operated by sole proprietorship to multi-billion dollar organizations, everyone knows the potential of digital marketing. In an effort to catapult their digital marketing efforts, they are constantly seeking talented individuals capable of generating impressive sales and revenue.
In addition to this, what’s the importance of a career in digital marketing industry? We have tried to analyze few aspects that surely hint at the perks of being in the digital marketing industry.
This is the Digital Age
Gone are the days when you have to go door-to-door to market your products and services. In rural India, this situation is still prevalent. However, the bulk of the sales happen in metropolitan, Tier 1, and Tier 2 cities. And the residents of these regions have a considerable online presence. Thus, you can be a pioneer of digital marketing solutions in firms that are trying to get a hold of prospective customers. Since digital marketing is growing at an exponential rate, you have a bright future in the industry.
Diverse Job Profiles
Digital marketing is a wide industry that can accommodate people from different domains. For example, a business development executive and a content writer both can adopt digital marketing to propel their career in their respective fields. This is because digital marketing incorporates various profiles under one hood.
Some of the most prominent roles are:
- Social media marketer
- SEO Expert
- SEM Expert
- Content Copywriter
- Email Marketer
- Web Analyst
- Inbound Marketer
The positions will be decided later after your hold an experience of a couple of years. But to initiate, you can apply for a digital marketing course and get a digital marketing certification.
If you Love Analysis and Current Happenings
Digital Marketing is a creative industry. You need to have that creative instinct in you. For example, it can be a writer who can write persuasive content depending on the need, a graphic designer who can devise fascinating advertisements, and so on. If you have a habit of daydreaming or analyzing people’s behavior is your favorite past time, you can be an influential digital marketer.
Further, a proficient digital marketer will be aware of the latest trends in the industry. Not only this, the person will be able to inculcate those to create content that results in higher click-through-rates (CTR).
For a digital marketer, the possibilities are endless. Since companies are planning to market their product on digital platforms, you can exploit the opportunity by showcasing your talent. In the USA, the average salary of a digital marketer is $63,000 and the maximum may exceed $100,000. However, you should be talented and hold a decent experience in the industry. Further, you can also opt for freelancing jobs to earn extra income from your personal clients.
There are various renowned digital marketing experts who come from different domains. For example, I have known a person who holds an accounts degree but works as a digital marketing expert. So if you think you are not the right fit, you should think again. If you can successfully make sales from an online business, you can be an excellent digital marketer.
Not a Boring Desk Job
The best aspect of digital marketing job is that it is not tagged as a desk job. For example, if you work in the food blogging firm or a traveling firm, it is possible that you will be always on the go. Thus, a career in digital marketing is a perfect balance between work and enjoyment. And if you are working as a freelancer, you can live your dream life, which everyone dreams of, but few dare to live.