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Introduction to Digital Marketing

The time that we are living in now is called the Internet age because of the amount of people who are using the internet. This is because there are many things that can be used for the internet. There they are easily able to get information that they need. For example if they want to know the weather for the coming week they don’t need to tune to the television. You can easily look for that on the internet. That is the reason why the internet has become very convenient to use for many people.

When it comes to the internet there are other uses for it as well. Another thing that the internet is used for is to buy something. This act is called online shopping. They find it very easy to do.

Since we have established that many people are using the internet for a purpose then it has become necessary for businesses to take their marketing there too. This kind of marketing is what you call digital marketing. There are even some small businesses that do only digital marketing since they do all of their business online.
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Now there are different types of digital marketing that you can find there. There are many websites online that contain information on this. One example of digital marketing that is now popularly used is social media marketing. There are various social media websites that are on the internet now. Millions of people use this because they are interactive. They can show their reaction to a photo that was shared in a social media channel. That is why if you have a business then you should seriously look into crafting a social media marketing strategy. There are strategies for this that you can easily find online too. For example you can create eye-catching ads for your business that you can post in social media. Another thing that you can do is to purchase ad space from some of those sold by social media. If you want your online business to have a huge reach you need to invest in this.
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Another way by which you can do digital marketing is making use of content writing which involves making use of a well-written article. The article must have good content in order for it to gain a lot of readers. Not only that but you need to use white hat SEO on your article so that it would have a higher search ranking.

Another thing that is done in digital marketing is online video marketing. This is something that is already being used by big multinational companies. There is something captivating about a video especially if it is well made.